Et tu, Kraft Ranch with Bacon?

Dear Kraft Foods Customer Service Person,

My children have multiple food allergies including dairy and eggs, and are very limited in their food choices, especially when it comes to salad dressings.  They have been big fans of your Ranch with Bacon salad dressing, and while this may sound silly, it has meant a lot to be able to offer them this type of dressing since usually all they hear is “Sorry, you can’t have that”.

Today while grocery shopping, I noticed that your salad dressings have a new packaging.  I’ve learned from experience that new packaging sometimes means a change in ingredients as well, and I was extremely disappointed to see that your Ranch with Bacon variety of salad dressing now contains both milk and eggs–two things to which my children are severely allergic.

I don’t understand why a perfectly good product that also featured the added benefit of being suitable for my special needs children would need to be so altered.  It’s actually quite distressing to have to tell them yet again that they can no longer have something that they love.  I am also very surprised that considering how common these types of food allergies seem to be these days there is not more of an effort made by companies such as yours to be more accommodating.  I would think it would only widen your customer base.

I do thank you for clearly marking the allergens on your new and “improved” Ranch with Bacon dressing.  At least I was immediately able to tell that your product is no longer suitable for my family.

Sincerely,

Bythelbs

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Yes, I did actually send this e-mail yesterday.  As soon as I returned home from my grocery shopping trip, I marched right upstairs, googled that darned Kraft Foods and headed straight for their “contact us” page.  It takes quite a bit of navigating to finally reach the page where you can send an actual e-mail to someone.  They have all of these FAQ menus in place that in no way addressed my particular need/complaint, so as you can see I was fairly well annoyed by the time I started writing.

As any of you who have ever had to deal with any kind of special dietary restrictions know, it really is quite distressing to have a product that fits all of your special requirements just up and change on you for no good reason.  And now I have to break it to Mr. T that life continues to suck and be unfair because not only can he not have ice cream and birthday cake and regular ol’ pizza with cheese, he must also kiss the Ranch with Bacon salad dressing goodbye.

Badly done, Kraft Foods.  Badly done.